Rich Tretola is the Rich Applications Technical Lead at Herff Jones, Inc. He is an award-winning Flex developer and was the lead author of Professional Flex 2 (ISBN 978-0-470-10267-1) from Wrox. He entered the field of Web development in the late 1990s and has been building applications ever since.
Other than Flex, he builds applications using ColdFusion, Flash, and Java (where he is a Sun-certified programmer). Rich is highly regarded within the Flex community as an expert in RIA and is also an Adobe Community Expert. He runs a popular Flex and AIR blog at http://blog.everythingFlex.com, and is the community manager for http://www.InsideRIA.com.