Introduction.

Chapter 1: You: Programmer and Search Engine Marketer.

Chapter 2: A Primer in Basic SEO.

Chapter 3: Provocative SE-Friendly URLs.

Chapter 4: Content Relocation and HTTP Status Codes.

Chapter 5: Duplicate Content.

Chapter 6: SE-Friendly HTML and JavaScript.

Chapter 7: Web Feeds and Social Bookmarking.

Chapter 8: Black Hat SEO.

Chapter 9: Sitemaps.

Chapter 10: Link Bait.

Chapter 11: Cloaking, Geo-Targeting, and IP Delivery.

Chapter 12: Foreign Language SEO.

Chapter 13: Coping with Technical Issues.

Chapter 14: Case Study: Building an E-Commerce Store.

Chapter 15: Site Clinic: So You Have a Web Site?

Appendix A: Simple Regular Expressions.

Glossary.

Index.