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Table of Contents
Acknowledgments.
Introduction. Chapter 1: You: Programmer and Search Engine Marketer. Chapter 2: A Primer in Basic SEO. Chapter 3: Provocative SE-Friendly URLs. Chapter 4: Content Relocation and HTTP Status Codes. Chapter 5: Duplicate Content. Chapter 6: SE-Friendly HTML and JavaScript. Chapter 7: Web Feeds and Social Bookmarking. Chapter 8: Black Hat SEO. Chapter 9: Sitemaps. Chapter 10: Link Bait. Chapter 11: Cloaking, Geo-Targeting, and IP Delivery. Chapter 12: Foreign Language SEO. Chapter 13: Coping with Technical Issues. Chapter 14: Case Study: Building an E-Commerce Store. Chapter 15: Site Clinic: So You Have a Web Site? Appendix A: Simple Regular Expressions. Glossary. Index. |
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