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Professional Search Engine Optimization with ASP.NET: A Developer's Guide to SEO (0470131470) cover image

Professional Search Engine Optimization with ASP.NET: A Developer's Guide to SEO

Cristian Darie, Jaimie Sirovich
ISBN: 978-0-470-13147-3
Paperback
410 pages
September 2007
If you are an instructor, you may request an evaluation copy for this title.
Paperback Version: US $39.99 Add to Cart

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Search engine optimization (SEO) is not only the job of the marketing department. It must be considered from a web site's inception and throughout its lifetime by you, the web site developer. Making changes to the architecture of a web site and modifying presentation techniques can dramatically increase search engine rankings and traffic levels.

Written for the ASP.NET developer or tech-savvy marketer, this unique reference provides techniques for creating and maintaining web sites optimized for search engines. You'll discover how to facilitate the indexing of your site, as well as how to leverage specific technologies and services for site promotion. You will understand the role of web site architecture in search engine optimization and explore various topics therein. Knowing this will help you to develop a site that achieves great search engine rankings.

What you will learn from this book

  • Understand the criteria that influence search engine rankings
  • Create keyword-rich URLs using ASP.NET, ISAPI_Rewrite, and UrlRewriter.NET

  • Use HTTP Headers to properly indicate the status of web documents

  • Create optimized content and cope with duplicate content effectively

  • Avoid being the victim of black hat SEO techniques

  • Understand and implement geo-targeting and cloaking

  • Use site maps effectively—for users as well as search engines

  • SEO enhancements that can easily be applied to an existing web site

  • Build a search engine–friendly e-commerce catalog

Who this book is for

This book is for ASP.NET developers who need to incorporate search engine optimization principles into their web applications, as well as marketers who want to gain a better understanding of the technologies involved in search engine marketing.

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