* While readers learn the process of building a complete DNN Web site, this book simultaneously introduces a business solution and progressively builds each key aspect of the Web site solution with each successive chapter
* As the Web site builds, the author instruct readers on how to use DNN's built-in functions, set up an online store, and implement successful search engine marketing techniques
* Includes coverage of DNN installation, modules, design, skinning, e-commerce, and search engine optimization that is not found in any other DNN book